Adam Beckett.com

Marketing: destroyer of Worlds?

Mindset

Jan 092012

As a Marketer in the Information Age, I have power like never before to spread influence using technology.

The question is, do I use that power to destroy Worlds?

I’m talking about Consumerism and the role and responsibility of Marketers in the perpetuation of Consumer – driven culture.

I do own stuff. I live in a small house and even have two cars, even though I’m the only driver in the household.

But I’m just about to change my main car for a smaller second-hand fuel efficient vehicle, even though I do less than half the mileage of the average working person, due to the fact I worked hard and earned the right to work primarily from home with minimal commute.

I once sold new cars for a living. I wouldn’t do that now because too many new cars are sold to people on finance and I don’t believe in that culture.

My other car is a sports car which is little used, but cost less than a thousand pounds and is shared with other members of my Family outside my household.

I also buy a few vinyl records, again mostly pre-owned to play at Peoples Vinyl Collective. You don’t hear much mainstream music played there.

Marketers have catalysed an out of control Consumer Culture. We pushed peoples dormant buy buttons like never before.

But it doesn’t mean that as a Marketer you should perpetuate that.

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Why you should not try to build a new body

Gym Crisis

Dec 292011

A new year looms and millions of people are making the mistake of thinking about trying out a new fitness regime.

And there lies the basic fault: the operative word is “trying”.

This is completely the wrong mindset to have.

“Thinking” is fine up to a point. If your workout or diet isn’t working, you need to think around the problem.

I recommend you read The Four Hour Body by Tim Ferriss to help you find unconventional solutions to work smarter in the gym.

I’m in the gym for an hour per week and the gains are significant enough for me to approve Tim’s book as a valid guide.

Once you have a simple system in place you have to concentrate on attitude.

By “Trying” a new fitness plan you are likely doomed to failure; do not “try”, simply “DO” – accept that you will inevitably achieve what you set out to do and you are likey to successfully get the physique you really want.

I’m writing this in a cafe via my Blackberry WordPress app on my smartphone. In a few minutes I’ll walk in the gym, do 90 seconds maximum muscle time under tension until I fail as hard as possible, stretch ten times and walk back out the door.

Then I’ll be sure to get the right nutrition post workout (protein shake) within a half hour of training. Job done.

So if you want to change your body for good, use your Mind first.

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