Adam Beckett.com

As a Marketer in the Information Age, I have power like never before to spread influence using technology.

The question is, do I use that power to destroy Worlds?

I’m talking about Consumerism and the role and responsibility of Marketers in the perpetuation of Consumer – driven culture.

I do own stuff. I live in a small house and even have two cars, even though I’m the only driver in the household.

But I’m just about to change my main car for a smaller second-hand fuel efficient vehicle, even though I do less than half the mileage of the average working person, due to the fact I worked hard and earned the right to work primarily from home with minimal commute.

I once sold new cars for a living. I wouldn’t do that now because too many new cars are sold to people on finance and I don’t believe in that culture.

My other car is a sports car which is little used, but cost less than a thousand pounds and is shared with other members of my Family outside my household.

I also buy a few vinyl records, again mostly pre-owned to play at Peoples Vinyl Collective. You don’t hear much mainstream music played there.

Marketers have catalysed an out of control Consumer Culture. We pushed peoples dormant buy buttons like never before.

But it doesn’t mean that as a Marketer you should perpetuate that.

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